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Digital Health Insurance firm LEAGUE Raises $25M

| June 14, 2016


TORONTO – Today LEAGUE, a new digital health insurance platform, announced it has raised $25M USD in Series A financing, led by OMERS Ventures, Canada’s largest investment firm. The team of investors also includes financing from: Infinite Potential Technologies; Real Ventures; and BDC IT Venture Fund. Strategic investments have been provided by: RBC, owner of Citi National; John Hancock’s parent company, Manulife Financial; and Power Financial Corporation.

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“We started LEAGUE to transform the consumer healthcare experience and today we are doing that by redefining health insurance with a digital platform that puts the consumer first, and lowers costs for employers with digital payments,” said Michael Serbinis, founder and CEO of LEAGUE. “We are thrilled to have the support of our new and existing investors to build the team and product we need to accelerate our growth. LEAGUE is simplifying the employee benefits process by providing choice and convenience for the employee, and lowering cost for employers.”

Founded by serial entrepreneur and Kobo creator Michael Serbinis, LEAGUE plans to redefine how people manage their health on a daily basis by aggressively expanding its product offering and geographic reach to top markets in the U.S. This venture creates a syndicate of investors that provides the financial and strategic backing for LEAGUE to pursue the $100 billion+ market opportunity for health insurance in North America.

The financing follows the company’s successful launches in Seattle, Toronto, and Vancouver in 2015. LEAGUE fills a significant void for employers by offering Health Spending Accounts, Wellness Accounts, and Group Insurance Plans delivered through a mobile-first platform that provides an exceptional consumer experience never before seen in the industry.

“LEAGUE is revolutionizing how employers and employees interact with their benefits, leveraging technology to deliver a differentiated and affordable offering to small and medium-sized businesses across North America,” said Sid Paquette, managing director, OMERS Ventures. “OMERS has had a longstanding relationship with Michael and the team at LEAGUE since day one, and we are proud to be a part of this next phase of their incredible journey.”

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LEAGUE is the new digital alternative to traditional health insurance that connects employers and employees to a comprehensive network of health services and benefits, giving them choice, convenience and value. LEAGUE empowers people to Be Better® every day. Follow LEAGUE on Twitter @JoinLEAGUE or visit

About OMERS Ventures

OMERS Ventures is the venture capital investment arm of OMERS, one of Canada’s largest pension funds with over $77 billion in net assets. OMERS Ventures is a multi-stage investor in growth-oriented, disruptive technology companies across North America. We seek like-minded partners with a shared vision of building a vibrant and successful knowledge economy.

About Infinite Potential Technologies

Infinite Potential selectively invests in and supports experienced operators and world-class researchers to build transformative businesses and products for global markets based on new and compelling technologies.

About Real Ventures

Real Ventures invests in ambitious entrepreneurs that are creating the Internet experiences of the future or embracing the power of the Internet to disrupt existing industries or business models. Its team and networks support entrepreneurs and propel their companies forward. The best entrepreneurs do their homework on prospective VCs and the best Canadian entrepreneurs want to be backed by Real Ventures. Visit for more information.

About BDC IT Venture Fund

The BDC IT Venture Fund manages over $300 million with offices in Vancouver, Toronto, Ottawa, Montreal and Calgary, with strong links to Silicon Valley. The investment focus is on early stage, high growth companies with passionate and visionary entrepreneurs in the Enterprise, Internet and Mobile sectors. The fund has invested in many successful companies including Radian6, Bycast, Q1 Labs and Layer 7. The IT Venture Fund is part of BDC Capital, which has more than $1.4 billion under management and more than 25 years of investing experience in IT, health and energy/clean technology companies, as well as venture funds. Find out more at or follow us on Twitter @BDC_Capital.

About RBC

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit

About Manulife

Manulife Financial Corporation is a leading international financial services group providing forward-thinking solutions to help people with their big financial decisions. We operate as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Follow Manulife on Twitter @ManulifeNews or visit or

About Power Financial Corporation

Power Financial Corporation is a diversified management and holding company that has interests, directly or indirectly, in companies in the financial services sector in Canada, the United States and Europe. It also has diversified investments in industrial companies based in Europe. Power Financial Corporation is a member of the Power Corporation Group of Companies. To learn more, visit


Harden Partners for LEAGUE
Cindi Goodsell, 510-635-4150
Ross Coyle, 510-635-4150
OMERS Ventures
Nicole Kelly, 416-369-3727
for Infinite Potential Technologies
Andrea Poon, 519-514-3140
Real Ventures
Janet Bannister, 416-419-1222
General Partner
BDC IT Venture Fund
Robert Simon, 415-509-3001
Managing Partner, IT Venture Fund
Associé directeur, Fonds TI
Business Development Bank of Canada
Banque de développement du Canada
Royal Bank of Canada
Paul French, 416-974-3718
Manulife Financial Corporation
Beth McGoldrick, 617-663-4751
Power Financial Corporation
Mr. Stéphane Lemay, 514-286-7400
Vice-President, General Counsel and Secretary

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