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Amazon launches ‘Dash’ home ordering kit

| April 1, 2015


Never, ever want to run out of coffee, toilet paper, razors or trash bags again? Amazon has a button for you. The online behemoth launched Amazon Dash on Tuesday. Although that was one day before April Fools’, it actually is a real product, the company says. Dash is a small oval electronic device about the size of a pack of gum. Each one comes emblazoned with the name of a different, frequently used-up, product. Press the button and the device uses Wi-Fi to send a message to your Amazon account, automatically ordering a new stock of whatever you’re about to run out of. The buttons mount using an adhesive strip on the back or a plastic clip.


You can set the buttons via Amazon’s mobile shopping app and assign the specific products and amounts you want from each click. That click also sends a message to your phone, giving you a 30-minute window to cancel.

This is not the sad, black-and-white world of late-night infomercials, but real life, Amazon says. The company is rolling out new hardware today called the Dash button that promises to solve these scenarios. It’s a small physical button that you can stick wherever, and press when you want to order more of something. Need more diapers? Hit the diaper button. Need more toilet paper? Just hit the toilet paper button. Find yourself running low on mac and cheese, razor blades, Gatorade, or laundry detergent? There is now a button for each one of those things. The future where you can just be lazy and spend money with a push of a button from Amazon is here, and it’s very real.


However many times an inquisitive toddler or pet might click the button, only one order will be sent at a time. “Amazon Dash is Jeff Bezos’ latest ‘I want it now’ convenience stratagem,” said Richard Doherty, director of consulting firm The Envisioneering Group. So far there are Dash buttons for coffee, detergent, razors, toilet paper, diapers, wipes, juice, dog food, trash bags, macaroni and cheese and napkins, among other items. A full list is available on the site.


Currently the Dash buttons are being sent only to Amazon Prime members who request them, and then by invitation only.


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Category: SMART HOME

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