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Case Study: RAC using M2M to cut fuel costs by 17%

| May 8, 2014




Vehicle breakdown and insurance specialist RAC is using machine-to-machine (M2M) technology to improve performance of its breakdown fleet and reduce costs by remotely monitoring driver behaviour such as braking, cornering and adherence to speed limits, as well as improve response times to breakdown customers.

Using a discreet black box that plugs into each vehicle’s diagnostics port, RAC is able to track vehicle location and proactively monitor vehicle health. Each black box is fitted with an EE SIM card and an antenna, so it can transmit data wirelessly to and from RAC central systems. Also, fleet drivers can view their own performance data using a smartphone or tablet app, which RAC is then able to incentivise.

Headquartered in Birmingham with approximately 4,000 dedicated staff operating from four bases across the UK, the RAC offers vehicle and breakdown services through a nationwide, branded patrol force, focusing primarily on vehicle repair and recovery. In 2012, the RAC‘s patrol force of approximately 1,700 patrols attended to 2.5 million rescue breakdowns.

Since installing 5,000 EE M2M SIMs across its breakdown fleet nationwide, RAC has made a 17% saving in fuel costs, amounting to £500,000 a year. It has now begun trialling the technology with its corporate customers as a new service.

Quote to be attributed to Kerry Michael, Commercial Director at RAC:

“We saw huge potential in M2M for our own business and as an outsourced solution to help our customers improve their own fleet management. In particular, we saw it as a great way of reducing vehicle failure rates, improving driving standards and pinpointing breakdown locations to speed response times.”


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