Vienna, December 7, 2012 – Telekom Austria Group M2M has launched “Unlock M2M”, a program designed to develop market ready-to-use solutions for targeted vertical industries. Together with selected international partners, “Unlock M2M” facilitates the adoption of M2M (machine-to-machine communication) technology by making it easily accessible and affordable to enterprise customers in the CEE region.
Telekom Austria Group M2M has gained significant traction in its first full year of operations in the M2M market with over 80 deals closed to date resulting in 15 million EUR total contract value.
From this experience, Telekom Austria Group understands that enterprise customers in vertical industries such as transportation and logistics, industrial automation, retail and payment or the energy sector are demanding solutions to optimize their processes and to cut costs. However, implementing such customized solutions pose major challenges in choosing the right hardware, software, integration and operations set-up. For M2M suppliers, especially for small solution specialists, the complexity, risks and costs of selling and implementing large projects can be a substantial challenge.
“The many projects carried out by Telekom Austria Group M2M over the last 12 months has resulted in a strong and diverse network of solution partners from different industries”, said Bernd Liebscher, Managing Director, Telekom Austria Group M2M. “Combining the long-lasting experience of our mother company Telekom Austria Group, financial stability and strong market access with the innovative power and core competence of these partners, we will be able meet our customers’ needs with the best available solutions on the market”.
“Unlock M2M” provides a sales-oriented, commercial and technical framework for existing and new partners to successfully generate business in the CEE region”, said Phat Huynh, Managing Director, responsible for Marketing and Sales at Telekom Austria Group M2M. “Strategic partner programs are not new to the M2M industry, however, “Unlock M2M” differs in one distinct point: it is hands-on. We focus on joint marketing and sales activities with our partners and target specific customer segments with a clearly formulated value proposition. By leveraging our local B2B sales force of our sister companies in CEE we unlock the huge potential for M2M solutions within our existing customer base”.
According to Machina Research, the world’s leading provider of strategic advice on M2M, the CEE market for M2M solutions will grow from a volume of €10 billion in 2011 to over €70 billion by 2020, whereby the largest share in revenues is derived from solutions and managed services.
Each industry is characterized by individual market surroundings, customer demands and economic and financial challenges. Telekom Austria Group M2M solutions cover almost all industries and offer tailor-made programs, such as Logistics Security Solutions, Delivery Track & Trace solutions, Usage Based Insurance Solutions, Vending Machine Solutions and many more. For further details about partners and their solutions, please visithttp://m2m.telekomaustria.com/unlock-m2m/
Notes to the Editors
Today’s small and medium-sized companies face truly challenging times. Cutting costs and boosting revenue are as crucial as ever for a company`s continuance. Telekom Austria Group M2M´s value proposition lies in a powerful set of tools that will enable customers to innovate by speeding up processes, with tighter control and new business models. Machine-to-Machine has gone a long route from a visionary concept and experimental projects to, if executed well, a truly mature and reliable technology, spanning industries such as automotive and insurance, industrial automation, asset tracking and logistics, security and surveillance or retail and payment.
About Telekom Austria Group M2M GmbH
Telekom Austria Group M2M GmbH was set up in 2011 and is a wholly-owned subsidiary of the Telekom Austria Group, the leading convergent telecommunications provider in Central and Eastern Europe with more than 23 million customers.
The Telekom Austria Group is headquartered in Vienna and operates in eight markets with strong local companies and brands: Austria (A1), Slovenia (Si.mobil), Croatia (Vipnet), Republic of Serbia (Vip mobile), Republic of Macedonia (Vip operator), Bulgaria (Mobiltel), Belarus (velcom) and Liechtenstein (mobilkom liechtenstein).
Telekom Austria Group M2M GmbH can therefore build upon a strong regional footprint in the Group’s operating markets, a wide international network of strategic partners and on roaming agreements in approximately 200 countries worldwide. The spin-off combines the M2M business units of the eight local mobile operators of the Group, thus consolidating 10 years of proven know-how and hands-on experience in a specialized and dedicated organization.
With a view to serving the rapidly growing and dynamic M2M business field, Telekom Austria Group M2M GmbH not only offers data communications services, it also provides its international customers from a highly diverse range of industries with advice and specialist expertise along the entire value chain – from project design and implementation to the marketing of M2M applications.
The newly established company enables completely new business models, which – based on process optimization – allow for a more efficient use of resources and a reduction of costs.
More detailed information is available at http://m2m.telekomaustria.com