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Cellocator Fleet Management Selects Cinterion

| March 15, 2012



Cinterion’s M2M Module Integrated in CelloFamily Products

CinterionMUNICH–(BUSINESS WIRE)–Cinterion, the global leader in cellular machine-to-machine (M2M) communication modules and a Gemalto company (Euronext NL 0000400653 GTO), today announced that its BGS3 module is now integrated in Cellocator’s CelloFamily advanced telematics solutions. Cellocator, a Pointer Telocation Division, (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR), is a leading Automatic Vehicle Location (AVL) technology provider with more than 750,000 units installed in over 55 countries. CelloFamily all-in-one, compact-sized products leverage Cinterion-powered communications with intelligent telematics to help fleet managers, insurance companies and car manufacturers optimize operations, increase vehicle security and improve driver safety.

“CelloFamily products required a reliable module with advanced jamming detection that can be quickly integrated for mass market deployment”

CelloFamily products integrate the newest release of Cinterion’s solderable Land Grid Array (LGA) BGS3 module, which provides reliable Internet communication over cellular networks. The module’s sophisticated jamming detection enables enhanced security features and immediate alarm notification if communication interference is detected. In addition, its extremely low power consumption prolongs module use in the field, while the industrial grade operating temperature range ensures reliability in the most extreme environments. Combining ubiquitous GPS and Cinterion-powered cellular communications, CelloFamily fleet management solutions enable route planning, driver management, vehicle access control, event prioritization and other AVL services. Advanced CelloFamily solutions add leading-edge tools for vehicle security and recovery of stolen assets.

“CelloFamily products required a reliable module with advanced jamming detection that can be quickly integrated for mass market deployment,” said Norbert Muhrer, CEO, Cinterion. “Cinterion’s BGS3 offers an ideal feature set for secure telematics and its flexible solderable surface mounting enables precise process manufacturing with very little waste to help lower total cost of ownership for our customers.”

“To improve the efficiency of our solution, we selected Cinterion as our communications partner for its high quality modules with field proven reliability and for the company’s engineering know-how and support services that set them apart,” said Noam Cimand, Vice President of Sales and Marketing at Cellocator. “We look forward to expanding our partnership in the future by integrating Cinterion’s leading modules in additional Cellocator product lines.”

For more information about Cellocator’s CelloFamily, visit: For information about Cinterion and fleet management solutions, please visit

About Cinterion, a Gemalto Company

A Machine-to-Machine (M2M) industry pioneer and market leader for more than 15 years, Cinterion gives customers the confidence to excel in a complex M2M ecosystem through the foundations of expertise, security, simplicity and partnership. Cinterion’s award-winning products and services allow a wide range of connected machines, equipment, vehicles and other assets to securely communicate over wireless networks, helping enterprises simplify operations, increase efficiency and establish new business models. Cinterion is a valued partner for equipment makers, integrators, MNOs, and end-users, offering unique competence in combining wireless M2M modules with Machine Identification Modules (MIM), MIM personalization capabilities, cloud-based Service Delivery Platform for M2M applications and device management platforms in a trusted and secure environment. Cinterion products power M2M technology for diverse vertical markets including: automotive, tracking and tracing, industrial mobile computing, metering and smart grid, payment systems, healthcare, security systems, routers and gateways, remote maintenance and control and more.

Cinterion is part of the Gemalto Group (Euronext NL 0000400653 GTO), the world leader in digital security with 2011 annual revenues of €2 billion and more than 10,000 employees operating out of 74 offices and 14 Research & Development centers in 43 countries.

For more information, please visit,, or follow @cinterion on twitter.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2011 annual revenues of €2 billion and more than 10,000 employees operating out of 74 offices and 14 Research & Development centers in 43 countries.

We are at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, anywhere – in ways that are convenient, enjoyable and secure. Gemalto delivers on their expanding needs for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, M2M communication, eHealthcare and eGovernment services.

Gemalto develops secure software that runs on trusted devices which we design and personalize. We manage these devices, the confidential data they contain and the services they enable, throughout their life cycle. We innovate so that our clients can offer more ways of enhancing the convenience and security of their end-users’ digital lives.

Gemalto is thriving with the growing number of people using its software and secure devices to interact in the digital and wireless world.

For more information visit,,, or follow @gemalto on Twitter.

About Pointer Telocation

Pointer is a leading supplier of MRM (Mobile Resource Management) for the motor vehicle industry. The combination of technological supremacy and innovation enables Pointer to develop and manufacture unique communications solutions to meet customers’ needs. The Company provides a range of services to insurance companies and vehicle owners, including road services, car towing, locating stolen cars, managing vehicle fleets, safety products and other value added services.

Pointer has grown in recent years also through successful implementation of acquisitions in Israel and in Argentina and establishing business branches and partnerships in Mexico, Romania and Brazil. In April 2004, the Company acquired the assets and operations of Shagrir Ltd., and in 2007 the Company acquired the assets and operations of Cellocator. Pointer has offices in Israel, Argentina, Mexico, Brazil and Romania.

Pointer has a growing list of customers and products installed in more than 45 countries. Among the Company customers are insurance companies that offer or require towing services and locating services of vehicles as part of the insurance policies they sell. Pointer shares are traded on NASDAQ (PNTR) and the Tel Aviv Stock Exchange (PNTR). The Company’s top management and the development center are located in the Afek Industrial Area of RoshHa’ayin.

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “anticipate,” “intend,” “seems,” “plan,” “aim,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss or gain of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.


Cinterion Wireless Modules GmbH
Lydia Aldejohann, +49 (89) 21029 9123
Cinterion Wireless Modules NAFTA
Angela Roepenack, +1-(425)-214-4246
LPI Communications for CWM
Ellen Lynch, +1-(415)-225-2240
Gemalto Media
Europe, Middle East & Africa
Peggy Edoire, +33 4 42 36 45 40
North America
Jessi Marshall, +1-512-257-3902
Asia Pacific
Yvonne Lim, +65 6317 3730
Latin America
Ernesto Haikewitsch, +55 11 51 05 92 20
Pointer Telecom
Sharona Meushar, +972-54-4517058



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