Mobily Selects Gemalto for M2M in Saudi Arabia

M2M MAGAZINE | March 13, 2012

First Middle Eastern deployment using M2M dedicated solutions

Gemalto Amsterdam, Mar 13, 2012 - Gemalto (Euronext NL0000400653), the world leader in digital security, announces that Mobily, Saudi Arabia’s leading mobile operator, has selected Gemalto’s Machine Identification Module (MIM) for the deployment of Machine-to-Machine (M2M) services. Gemalto’s MIM specifically meets the demanding and high durability requirements of industrial environments especially in Saudi Arabia’s acute climates, and will be the first implementation of dedicated M2M technology in the Middle East. The Gemalto devices will be installed for upcoming Saudi M2M projects in the power management and transportation industries such as Smart Grid Metering and Fleet Tracking.

M2M technology opens up new channels and business opportunities for Mobily. Embedded in Smart Grid Metering, the MIM solution allows utility companies in Saudi to collect and monitor electricity consumption data remotely and in real time. Used for fleet tracking, the solution enables logistics companies to continuously monitor the flow of vehicles for route optimization with up-to-date traffic information. The technology will make business processes more efficient and cost-effective while ensuring service continuity.

Gemalto’s MIM is fully compliant with JEDEC* standards and is designed with the most robust material to withstand extreme temperatures and environments, including the ability to sustain temperature ranges from -40 to +105 degrees Celsius. It also resists vibration, humidity, corrosion and other harsh environmental factors often required in machine-to-machine applications. The MIM leverages Gemalto’s unique operating system which features the Extended Life Mechanism, an exclusive memory management system that dramatically enhances the lifespan of the device. These purpose-built product features ensure the device is perfectly adapted to the industrial application to prevent service disruptions.

“Tests made on Gemalto’s dedicated M2M solution confirmed the highest standards in robustness, a key element for successful, long lasting M2M connectivity. This partnership will better enable us to launch M2M services with the premium quality we are renowned for and will benefit our customers seeking long-term, reliable solutions.” said Dr. Marwan Al Ahmadi, Chief Business Officer at Mobily.

“Adopting the MIM standard positions Mobily as the only operator in the Middle East capable of addressing the Saudi industry’s unique requirements as a key, reliable M2M service provider. This will definitely have a positive impact on various industries who aspire to automate processes for more reliable, cost effective and real time operations. With M2M connectivity forecast to exceed 2 billion devices by 2020**, the use of MIMs will help expand the mobile operator’s horizons to provide new services and diversify revenue channels,” added Benoit Jouffrey, Vice President M2M Value Added Services at Gemalto.

* JEDEC (Joint Electron Device Engineering Council) is a global leader in developing open standards for the microelectronics industry

** Source: M2M device connections forecast, Analysys Mason, 2011

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2011 annual revenues of €2 billion and more than 10,000 employees operating out of 74 offices and 14 Research & Development centers in 43 countries.

We are at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, anywhere – in ways that are convenient, enjoyable and secure. Gemalto delivers on their expanding needs for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, M2M communication, eHealthcare and eGovernment services.

Gemalto develops secure software that runs on trusted devices which we design and personalize. We manage these devices, the confidential data they contain and the services they enable, throughout their life cycle. We innovate so that our clients can offer more ways of enhancing the convenience and security of their end-users’ digital lives.

Gemalto is thriving with the growing number of people using its software and secure devices to interact in the digital and wireless world.

For more information visit www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow @gemalto on Twitter.

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