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Sprint Unveils Redesigned Online Experience

| December 9, 2011

 

OVERLAND PARK, Kan.–(BUSINESS WIRE)–Sprint (NYSE: S) today announced its rebranded, redesigned and rebuilt website for business, www.sprint.com/business, for prospects and customers to more easily browse and buy wireless and enterprise solutions. In addition to a cleaner, simpler landing page, the new Sprint Business site comes with online upgrades suited to today’s business customer:

“An all-new resources section gives customers more information about products, services and the customers who use them from case studies, white papers, podcasts, videos, and other research materials.”

  • New business segment pages for small, medium and large businesses
  • New business products, resources and discounts pages
  • New business solution pages for small, medium and large business that feature the company’s premier mobility, cloud, converged and M2M solutions
  • Full integration with other business pages of interest, including Business Shop, My Sprint Business, Community and Support
  • A redesigned shopping experience for small businesses and simplified business product browsing capabilities
  • More personalization capabilities, new multi-product carts for sales of bundled products with enhanced chat features and “Contact Us” capabilities

The new site represents a revamped approach to online business sales and service – one that focuses on what business customers identify as most important.

“It’s easier now for a business – of any size – to enter the site, research products and solutions, buy what makes sense to their business, and access someone directly for help along the way, if needed,” said Todd Cribb, manager-Sprint Business Online Strategy. “An all-new resources section gives customers more information about products, services and the customers who use them from case studies, white papers, podcasts, videos, and other research materials.”

The new business online store features refined content, clearer messaging and filters for shop information. The site introduces to customers a solution section that offers pre-configured business packages with recommended products, plans, accessories and services.

Other new features in the shop experience allow business customers to add a phone and/or change a plan for business-shared plans for accounts that have up to 25 lines.

“The site gives businesses a better one-stop shopping capability with clearer integration, navigation and connection to several business-related ‘microsites’ that Sprint has crafted specifically for businesses,” Cribb added. “Customers can logically toggle from the new business site to sites devoted to converged services, M2M, wholesale, business applications and small business. This integration marks a first big step toward a fully integrated business shopping experience for customers across all Sprint Business online properties.”

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 53 million customers at the end of 3Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The 2011 American Customer Satisfaction Index showed Sprint is the #1 most improved company in customer satisfaction, across all industries, over the last three years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

 

Contacts

Sprint
Mark Bonavia, 913-269-0436
mark.bonavia@sprint.com

 

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