Telekom Austria Launches Machine-To-Machine M2M Company
- Telekom Austria Group M2M GmbH will cover this emerging growth field at the international level
- The new subsidiary will focus on 8 application areas in the B2B segment
- Internet of Things: wide range of applications and new business areas
Vienna, September 13, 2011: The Telekom Austria Group has announced that it has set up a new subsidiary in the M2M business field in August 2011. The new company, the Telekom Austria Group M2M GmbH, acts as the competence and service center of the Telekom Austria Group, focusing solely on the development and marketing of M2M services. Hannes Ametsreiter, CEO of the Telekom Austria Group and A1 explains: “We are facing a very promising development of the M2M business. In a couple of years it will be absolutely common, that cars, domestic appliances, service centers and applications are connected to each other online. In this framework of a highly innovative field of business we position ourselves as enabler of new business models.” In the start-up phase, the new M2M subsidiary will concentrate on eight main application areas where M2M is of special importance: Automotive, consumer electronics, health care, logistics and transportation, retail and payments, security and surveillance, industrial and smart business as well as energy and utilities.
“The Telekom Austria Group has been a long-standing and reliable partner for communications solutions in the business customer segment. We are now bundling our extensive know-how in terms of data communications and billing systems for a new emerging field of business,” explains Bernd Liebscher, Managing Director of the Telekom Austria Group M2M GmbH.
The New Company Focuses on International Corporate Customers
In the future, the Telekom Austria Group M2M GmbH will provide its customers with in-depth M2M industry know-how along the entire value chain from product design to the implementation and operation of M2M solutions. The Telekom Austria Group’s operating markets in Central and Eastern Europe will provide the basis for the company’s Europe-wide sales and marketing activities. This newly dedicated business unit is also responsible for steering and coordinating individual initiatives in the local companies. “The Telekom Austria Group M2M GmbH wants to tap and leverage the high potential of M2M solutions jointly with its customers and business partners. Therefore, we offer a modular service portfolio that meets the most varied customer needs based on its high flexibility and scalability,” continues Bernd Liebscher. Furthermore, the Telekom Austria Group M2M GmbH can rely on the best network coverage across its operational footprint and on an excellent network of international roaming partners.
High Potential for Interconnected Machines
M2M communication is an emerging field of business at the beginning of a significant growth phase: Experts expect that roughly 20 to 50 billion devices will be connected by 2020. “Machines are mainly connected via SIM cards. However, based on the development of new M2M applications, we will not only end up having one SIM card for our mobile phone, PC and tablet but a wide range of different cards built in the most varied devices for each user,” added Bernd Liebscher.
Framework conditions will also have a positive impact on the development of M2M applications. On the one hand, declining unit costs for hardware along with increasingly refined and efficient service platforms are benefitting pricing schemes and, on the other, the current legal framework within the EU, e.g. concerning smart metering and mandatory emergency call systems in new vehicles, is fostering innovations in the M2M business area. “M2M allows for an unprecedented range of applications for both retail and business customers, making it one of the most compelling topics of the entire ICT industry. Thus, the Telekom Austria Group M2M GmbH will actively shape these future developments,” concludes Bernd Liebscher.
Notes to the Editor
M2M communication refers to the automated transfer of data between any kind of device and a central information platform. Such data may include, for instance, status information like the temperature of refrigerated containers, location information of vehicles and alert messages in the case of deviation from regular operations. The transfer of data is usually supported by a SIM card. The end-devices, however, are not mobile phones but mainly hardware specifically developed for the respective use case.
Potential applications range from industrial measuring and control systems, automation solutions to “track & trace” and surveillance as well as security applications. In addition to cost savings through the optimization of processes, M2M communication also enables innovative business models such as kilometer-based car insurance also known as “pay as you drive”.
Director Corporate Communications and Spokeswoman
Telekom Austria Group
mobile: +43 664 66 39187